Panta brand guidelines
Logos, colours and type for anything that carries the Panta name. Keep it simple: lots of white, ink for words, and one bright blue used on purpose.
Logo
The panta. wordmark. Use the black version on light backgrounds and the white version on dark ones. Don't recolour, stretch, outline or add effects, and keep it at least 24px tall.
Black, for light backgrounds
Download PNG
White, for dark backgrounds
Download PNGColours
One brand colour in two strengths: cobalt for actions, light cobalt for everything quieter. White text on cobalt, ink text on light cobalt. Click a colour to copy it.
- One cobalt button per view. It's the thing we want people to do next.
- White on cobalt, ink on light cobalt. Keeps every label easy to read.
- Mostly white and ink. Accents are seasoning, not the meal.
- No new colours. If something needs colour, use cobalt or light cobalt.
Typography
Instrument Sans for everything. Headings are semibold and tight, body text is regular. Always sentence case.
Page heading · semibold · 48 to 72px
More quote requests
Section heading · semibold · 36 to 48px
Built to win the next job.
Body · regular · 16 to 18px
Websites for UK service businesses that turn visitors into calls and quote requests. Live in about 14 days.
Components
The few building blocks every page is made from. Rounded corners, pill buttons, and no shadows or gradients on content.
Buttons
Underline
Underline one phrase in the page heading.
Colour blocks
- Cobalt
- Light cobalt
- Ink
Cards and ticks
Paper cards on white
Large corners (24px), generous padding, cobalt ticks for lists.